
Things that are priced 99p and 'something' and 99p.
It's such an irritation. What's wrong with a rounded number? Why £4.99 and not just £5....?
Well it seems it's there because businesses think (or know?) customers are stupid and easily fooled so a 99p price tag looks cheaper to us than a £1, £99.99 is better than £100, etc. We're apparently more likely to buy thinking it's cheaper - wow a whole 1p changes our perspective.

Granted, many shoppers are aware of this trick/psychology and add the extra 1p and understand the real value but many others are being subtly duped. They're tempting us. Oh, and as for buying multiple 99p items, the ruddy totals and annoying change that's generated. Now we use cards to pay, the whole process is even more absurd as no change happens you just end up with ridiculous numbers being deducted each month from your account but the process of people spending more than they might still occurs.
I'm bound to be wrong - I've done no research and just type as it comes in my head - no draft - no thought ;-P But I feel this way and I know I'm not an idiot. It's got me cross for some reason or other and I need to work it through. I can accept when I'm wrong but, let's face it, we all like thinking we're right XD
What I object to is the pointlessness of it all. Why bother anymore? It's the pure fact that the businesses are still marketing to us like that - we're not all idiots.

I'm sure it's the OCD in me that wants nice round numbers. Don't get me wrong, I'm no maths slouch - people that know me will tell you I'm competent - I just don't like doing pointless maths when shopping.
Oh, and I care and I count because I do shop on a budget - I've learned my lesson on over-spending and cards and accounts. Standing firmly on my soapbox, there are many people who need more education and support in managing their finances effectively but we live in a capitalistic society - money rules. As long as the tax comes in, business does well and there's always plenty of people at the bottom of the pile supporting the few at the top then everything's great... as long as you as an individual are doing 'well' it doesn't really matter about the others. That's what we're supposed to believe, as long as someone is worse off you're doing good. Keep pushing, keep working, you'll get to the top like the few - as long as whatever you do you keep spending.

They see us as mugs and many of us are happy to oblige. Make a choice. Start with 99p. See it for what it really is, the thin edge of the wedge, the tip, and then make the choice - do you really need to spend? I'm not talking about the essentials that we all must purchase but those extra shiny-shiny things that stave off the lament; the things that are there to convince us we are successful because we can buy it (or take out credit from the lovely banks that we've already paid to support and keep in business so they can charge us even more and make even more mistakes).
It doesn't really matter. I've made my choice. People make theirs. I know how I want to live my life and how I want to be at the end of it all. The powers will want to keep extending my retirement age and reduce my pension so I'll be near-dead(or dead) by the time I'm ready for it. The only way out is if I save up and spend frugally or play their game and make a load of dosh at the misfortune of others elsewhere. I've resigned from this way of life. I'll be damned if I give them another inch.

Blimey, I am feeling grouchy today :O
Oh, and
99 Flake Ice-creams are not called that because they cost 99p at one point in their existence. Thankfully. ;-p
And I couldn't resist the absurd image of a woman with a 99 cone hat stroking a horse statue. Must be a fetish for someone out there...